What Is Gold?
A clear introduction to gold as an element, commodity, monetary asset and material.
Learn how gold is priced, measured, bought, sold, stored and used—without hype. Explore bullion, investing, jewelry, mining, history and practical calculators.
Spot price, premiums, spreads and price drivers.
Bullion, ETFs, mining shares, risk and diversification.
Karat, fineness, hallmarks, colors and buying basics.
Exploration, production, refining and mining economics.
Gold through civilization and monetary systems.
Common red flags and safer transaction habits.
A clear introduction to gold as an element, commodity, monetary asset and material.
Understand troy ounces, grams, kilograms, purity and the common units used in the gold market.
Learn what a troy ounce is and why precious metals use a different ounce from everyday goods.
A practical guide to 24K, 22K, 18K, 14K and other common gold karat markings.
How gold fineness numbers such as 999, 916 and 750 relate to purity and karat.
Understand the meaning of gold spot price, how it differs from a retail quote and why prices move.
Learn why gold coins and bars sell above the underlying metal price and how to compare premiums.
Understand the difference between a dealer’s buy price and sell price for gold.
A practical overview of the economic, financial and market forces that can influence gold prices.
Convert gold weights, estimate pure-gold content and compare a product’s metal value using a current market price you provide.